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Dear Caroline, |
| Making
integrated marketing work is not hard, its a step by
step process. This week I addressed just how to do it
on the blog as well as in a radio interview. I
am sure that you will find a post that will get you
on your way!
As Always, Happy Marketing!
Caroline
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Branding
- cowboys do it. Walt Goshert at The Marketing Caddy
recently made a great blog post on this subject. Walt
reminds his readers to spend some time thinking about
their USP (Unique Selling Proposition) before starting
off on their branding adventure. Branding is one of
the most important parts of doing business - online
and off line. Great minds like Walt Goshert's understand
that. For
more on branding continue reading.
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ISSN:
1933-737X
May 15, 2008
Volume 3, Issue 19
Published every Thursday. To manage your subscription,
scroll to the bottom of the e-mail.
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Note: Please "whitelist" our e-mail
address: bluechiptips@melberg.com
Or add us to your address book so our
messages aren't accidentally confused by your ISP
as spam. We hate spam. Spam is bad. |
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| Traditionally,
marketing and sales have gone in hand. Marketing is
the entire process of creating, pricing, distributing,
and promoting a product or service. Selling is getting
your product into their hands. Online marketing, like
traditional marketing, is the entire process of building
relationships with people who want what you have to
offer. The very idea of creating a product involves
marketing. Pricing is marketing. Distribution is marketing.
Customer service is marketing. Read
on to find out how to use online tools to do traditional
jobs. |
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Building and developing a website is an ongoing
process, but you need a firm foundation in place
to ensure your site's success for the long-term.
Website design is closely related to website development,
and involves the overall navigation and 'look' of
your site. Website development involves paying attention
to the features, functionality and overall usability
of your site. Website promotion is an ongoing process,
but a critical component of your web professional's
services. From developing high
quality content to optimizing each and every page
on your site, your web professional must create
an integrated system that captures all three essential
elements: website design, website development and
website promotion to create a site that sells.
Continue
Reading.
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Integrated marketing is all about
getting creative with getting your message to your
target market. I discuss this concept in detail
with Chris Witting on his Internet Talk Radio Show,
"Tracking Business Leaders." These marketing tactics
are relatively new for small business owners, but
many small business owners are using them very effectively.
To
listen to the interview, click here and grab a cup
of coffee.
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Facebook is soon introducing a new feature that
it calls Facebook Connect. The idea is connected
with something called data portability. The end
result is your local business website can be a
social networking tool for members in your local
community. You can "piggyback" off the success
of Facebook to make your website a social network
that local members of your community turn to to
meet and do business. Continue
reading.
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Yesterday
I told you about a new application from Facebook
that lets you turn your local business website into
a social networking community. It's called Google
FriendConnect. The Google tool is compatible with
Facebook as well as other online social networking
tools like hi5, Orkut, and Plaxo. Plus, it is compatible
with social networking sites as well.
Continue
Reading.
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| About
Melberg Marketing
Melberg Marketing specializes in powerful copywriting,
compelling graphic design and professional marketing
consulting that gets you noticed - both online and
off. If you'd like to start marketing DIFFERENTLY,
give us a call at 952-473-1007
today!
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| |
| Ask
us how we can help you market YOUR business on the
Internet... Today!
Want to see more articles like these?
Visit our website and click on "learn more" from the
home page - you'll find our past issues of Blue Chip
Tips archived there for your reading enjoyment.
Want to use these articles in YOUR eZine
or business publication? You can, as long
as you include this complete blurb with it: Online
entrepreneur Caroline Melberg, "the Blue Chip Marketing
Guru" publishes the popular "Blue Chip Tips" eZine
every other week. If you're ready to jump-start your
marketing, increase your sales and ignite your speed
to market by learning "insider" Blue Chip Marketing
secrets, get your FREE tips now at www.melberg.com.
Caroline Melberg · Melberg
Marketing · caroline@melberg.com
· 952-473-1007 · www.melberg.com
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About the Publisher Entrepreneur
and outdoor photography adventurer Caroline Melberg
is President and CEO of Melberg Marketing, Inc., a
full-service Virtual, Integrated Marketing Communications
Agency. She has over 20 years of experience creating
marketing communications materials and affiliate program
materials for some of the largest and most successful
companies in the world including AT&T, AT&T Wireless,
IBM, McDonald's, Exide Technologies, Motorola and
Northwest Airlines.
Her every-other-week column,
Blue Chip Marketing Secrets
is syndicated online, and she publishes the popular
eZine, Blue Chip Tips : The Secrets of
Blue Chip Marketing... Revealed!
She lives in Wayzata, Minnesota with her husband and
business partner Steve, her dad Jerome, and their
loyal dog, Maverick. For more information about Melberg
Marketing and the Virtual Marketing Communications
Agency Concept, or to sign up for the Free eZine,
Blue Chip Tips, go to www.melberg.com
or contact Caroline at 952-473-1007. |
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