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Dear Caroline,
Social networking, internet marketing, link building, when some hear these phrases the thought comes to mind that marketing has completely changed in the last decade, but it hasn't (at least not completely).  Integrated marketing allows the use of traditional marketing techniques with the newer techniques, this allows you to do much more with the same budget or maybe even less!  this week I addressed these aspects of marketing and I am sure that you will find a post that will get you on your way!
 
As Always, Happy Marketing!
 
Caroline
 

Integrate Your Online Marketing Mix Into Your Traditional Marketing

Doing a little online marketing doesn't mean you have to abandon your traditional marketing efforts. People didn't stop doing newspaper advertising when radio came around. They added radio advertising to the mix. Online advertising does work. Learn the successful principles to your advertising efforts - online and off line - and add it to your mix.  For more on integrated marketing continue reading.

ISSN: 1933-737X
May 22, 2008
Volume 3, Issue 20



Published every Thursday. To manage your subscription, scroll to the bottom of the e-mail.
 
 
 
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Published by Caroline Melberg
Melberg Marketing © 2007
bluechiptips@melberg.com
www.melberg.com
 
 
 
 
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The Simple Truth About Links

This article on link building is so simple and straightforward it might have most of my readers thinking, "How is that possible?" But it really is that simple. The article identifies link farms. Blogger.com is the No. 1 spam site online. On the question of relevance, what makes a relevant link? A site on automobile repair linking to a site on flower arrangements won't do either any good. But if your site on flower arrangements links to a florist's website or something similar then that's a relevant link. Read on for more tips on links.

  

Small Businesses Can Get Blue Chip Marketing With Very Little Green

You don't need a $2 million budget to have a Million Dollar Marketing Plan. Internet marketing has leveled the playing field. Contact Melberg Marketing today and let us show you how you can market your business online for a very affordable price - and get the Blue Chip Marketing that you deserve.
Continue Reading for more on the million dollar marketing plan.

  

Facebook Drops Google FriendConnect

Facebook Connect will allow your users the ability to network with other Facebook users and the local Groups feature will be an excellent addition to any local site, but you won't be able to network too well outside of Facebook and your local community.
Continue Reading.

  

Blogging Tip: Should You Sell Other People's Stuff? 

The question will inevitably arise, Should I sell other people's stuff on my blog? First, if you see a product that you like, that you genuinely is recommendable for your target audience then by all means recommend it; they'll respect you for that if you are honest about your recommendations. Secondly, never ever recommend a product you don't like just because you'll earn a commission on it. Blogging is marketing. You can choose a product that you genuinely recommend and offer it to your blog readers as an alternative to your service.   Continue reading.

Why Website Promotion is Key to Your Success

Marketing your site helps build brand awareness. Promoting through social networks and other social media is another way to create brand awareness and encourage steady traffic to your site.  Building quality content will attract visitors. Part of your website promotion strategy will involve building quality content for your site so that people begin to share and link back to your content, videos and blogs; this naturally starts to attract large amounts of traffic.  Developing a website promotion strategy is a critical step for any business, and will help you create a firm foundation to build upon. Continue Reading.

About Melberg Marketing
Melberg Marketing specializes in powerful copywriting, compelling graphic design and professional marketing consulting that gets you noticed - both online and off. If you'd like to start marketing DIFFERENTLY, give us a call at 952-473-1007 today!
Ask us how we can help you market YOUR business on the Internet... Today!

Want to see more articles like these? Visit our website and click on "learn more" from the home page - you'll find our past issues of Blue Chip Tips archived there for your reading enjoyment.

Want to use these articles in YOUR eZine or business publication? You can, as long as you include this complete blurb with it: Online entrepreneur Caroline Melberg, "the Blue Chip Marketing Guru" publishes the popular "Blue Chip Tips" eZine every other week. If you're ready to jump-start your marketing, increase your sales and ignite your speed to market by learning "insider" Blue Chip Marketing secrets, get your FREE tips now at www.melberg.com.

Caroline Melberg · Melberg Marketing · caroline@melberg.com · 952-473-1007 · www.melberg.com

  

About the Publisher

Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a full-service Virtual, Integrated Marketing Communications Agency. She has over 20 years of experience creating marketing communications materials and affiliate program materials for some of the largest and most successful companies in the world including AT&T, AT&T Wireless, IBM, McDonald's, Exide Technologies, Motorola and Northwest Airlines.

Her every-other-week column, Blue Chip Marketing Secrets is syndicated online, and she publishes the popular eZine, Blue Chip Tips : The Secrets of Blue Chip Marketing... Revealed!

She lives in Wayzata, Minnesota with her husband and business partner Steve, her dad Jerome, and their loyal dog, Maverick. For more information about Melberg Marketing and the Virtual Marketing Communications Agency Concept, or to sign up for the Free eZine, Blue Chip Tips, go to
www.melberg.com or contact Caroline at 952-473-1007.


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