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Dear Caroline, |
From
the celebration of the launch anniversary of DMOZ to
duplicate content, I covered a multitude of things this
week. The highlight of the week I beleive is what
you need to know about search that your competion is
missing! Check out all of the posts, I am sure
that you will learn a lot this week
As Always, Happy Marketing!
Caroline
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Your
large retail competition doesn't know anything about
search. Small businesses have a natural advantage
in the search game. If you learn and understand SEO
then you'll be well ahead of 90% of your competition,
including the big budget large corporation competition.
Yes, and even paid search. Continue
reading for more on search.
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ISSN:
1933-737X
June 12, 2008
Volume 3, Issue 23
Published every Thursday. To manage your subscription,
scroll to the bottom of the e-mail.
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Note: Please "whitelist" our e-mail
address: bluechiptips@melberg.com
Or add us to your address book so our
messages aren't accidentally confused by your ISP
as spam. We hate spam. Spam is bad. |
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You only have so much budget for marketing each month.
You can't spend it all online. Spend a little
more. But how much should you spend online?
Then you can slowly increase your online marketing
budget to 50% of your total marketing budget, cutting
out those off line marketing efforts that aren't working
as well as they used to. If your total marketing
budget is $2,000 per month then start with $200 per
month as an online budget. Examine your options and
see which online marketing methods might suit your
business goals and needs. Read
on for more on online marketing. |
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Adam Audette wrote a great post on PR Sculpting.
If you are having trouble increasing your PR to
pages that you want PR increased for then, as Adam
says, you probably should be rethinking your site's
architecture. Do you have the right links at the
right places, on the right pages, and to the right
pages? Are you doing any link building? PR sculpting
is a fad. It's a waste of time to follow fads.
Continue
Reading.
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It used to be that getting listed
in DMOZ was very important for a webmaster because
almost all of the search engines crawled DMOZ and
took information from the directory to index their
sites. Google has always relied heavily upon DMOZ
and still does. Many webmasters have quit
submitting their websites altogether. I commend
DMOZ for putting together a plan for making itself
relevant again. A link from DMOZ used to mean legitimacy
for a webmaster. Continue
reading.
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Should you worry about duplicate content? The
search engines do a really good job at filtering
out duplicate content and they don't penalize
webmasters for having duplicate content. Sometimes
you might inadvertently create duplicate content
on two separate pages of your website. For
more information on duplicate content continue
reading.
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Your headline should get people's attention. The
best headlines promise a benefit that you will deliver
on in the body of your content. Get the reader to
read. Headlines can take on different structures.
Promise a benefit then deliver in the body of your
content. Continue
reading for more on headlines.
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| About
Melberg Marketing
Melberg Marketing specializes in powerful copywriting,
compelling graphic design and professional marketing
consulting that gets you noticed - both online and
off. If you'd like to start marketing DIFFERENTLY,
give us a call at 952-473-1007
today!
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| Ask
us how we can help you market YOUR business on the
Internet... Today!
Want to see more articles like these?
Visit our website and click on "learn more" from the
home page - you'll find our past issues of Blue Chip
Tips archived there for your reading enjoyment.
Want to use these articles in YOUR eZine
or business publication? You can, as long
as you include this complete blurb with it: Online
entrepreneur Caroline Melberg, "the Blue Chip Marketing
Guru" publishes the popular "Blue Chip Tips" eZine
every other week. If you're ready to jump-start your
marketing, increase your sales and ignite your speed
to market by learning "insider" Blue Chip Marketing
secrets, get your FREE tips now at www.melberg.com.
Caroline Melberg · Melberg
Marketing · caroline@melberg.com
· 952-473-1007 · www.melberg.com
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About the Publisher Entrepreneur
and outdoor photography adventurer Caroline Melberg
is President and CEO of Melberg Marketing, Inc., a
full-service Virtual, Integrated Marketing Communications
Agency. She has over 20 years of experience creating
marketing communications materials and affiliate program
materials for some of the largest and most successful
companies in the world including AT&T, AT&T Wireless,
IBM, McDonald's, Exide Technologies, Motorola and
Northwest Airlines.
Her every-other-week column,
Blue Chip Marketing Secrets
is syndicated online, and she publishes the popular
eZine, Blue Chip Tips : The Secrets of
Blue Chip Marketing... Revealed!
She lives in Wayzata, Minnesota with her husband and
business partner Steve, her dad Jerome, and their
loyal dog, Maverick. For more information about Melberg
Marketing and the Virtual Marketing Communications
Agency Concept, or to sign up for the Free eZine,
Blue Chip Tips, go to www.melberg.com
or contact Caroline at 952-473-1007. |
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