|
|
|
Dear Caroline, |
One of the hardest tasks when planning a marketing campaign is to predict how the market will receive it. This week I made posts that can help the marketing business owner tailor their marketing campaigns, knowing what the next generation holds important is one way of doing this. Continue reading posts this week to see information on PPC bidding and how to use video marketing to manage online reputation management.
As Always, Happy Marketing!
Caroline
|
|
As Generation Y gets older and become users of the tools that we now employ
to do business, you'll see search grow, social media grow, and mobile
applications grow. It will be Generation Y, the largest generations since the
Boomers. Continue reading for more on marketing to Generation Y.
|
|
 |
ISSN: 1933-737X
June 18, 2008
Volume 3, Issue 24
Published every Thursday. To manage your subscription, scroll to the bottom of the e-mail.
|
|
Note: Please "whitelist" our e-mail address: bluechiptips@melberg.com
Or add us to your address book so our messages aren't accidentally confused by your ISP as spam. We hate spam. Spam is bad. |
|
|
|
Kudos to Search Marketing Standard for a great article on using video to
influence online reputation management. Of course, online video can be a
two-edge sword. The customer Google's your CEOs name and in the top 10 results
are your company's website, your CEOs personal blog, the company blog, a
third-party review at a local search directory, and three videos uploaded by
your marketing department. Video No. 3 could be your CEO leading a group of
customers on a company plant tour. Read on for more on online reputation management. |
|
On the Yahoo! Search Marketing blog recently, Noah Belson, Yahoo!s Content
Quality Analyst, recommends that pay per click advertisers keep their ego
bidding in check. Continue reading to see why he says this.
|
|
Whether you are writing a website or a print brochure, chances are you're in
need of graphics as well as copywriting. Words sell. Graphics enhance. Try
building a website without words. Would a photo sell your products alone? Words
sell the benefits. You must infuse real solid benefits into your writing and
enhance the sales content with the best graphics. Continue reading.
|
|
One major difference with online marketing is the rate at which changes in
the marketplace or the playing field can affect your business. In the world of
online marketing, things can change at the drop of a hat and because
communication is instant, a company like Google can make a policy change and
communicate that change worldwide within a short period of time. Continue reading to see a recent example illustrates perfectly what I mean.
|
An article at Small Business SEM made me think that there are two types of
small business owners. Type A is the proactive type. The second type of small
business owner is the reactive one. Instead of embracing new
technology, the reactive business owner criticizes it. Is the Internet your
friend or your enemy? Even local small businesses can use the Internet to
increase their business revenues. Continue reading.
|
|
About Melberg Marketing
Melberg Marketing specializes in powerful copywriting, compelling graphic design and professional marketing consulting that gets you noticed - both online and off. If you'd like to start marketing DIFFERENTLY, give us a call at 952-473-1007 today!
|
|
Ask us how we can help you market YOUR business on the Internet... Today!
Want to see more articles like these? Visit our website and click on "learn more" from the home page - you'll find our past issues of Blue Chip Tips archived there for your reading enjoyment.
Want to use these articles in YOUR eZine or business publication? You can, as long as you include this complete blurb with it: Online entrepreneur Caroline Melberg, "the Blue Chip Marketing Guru" publishes the popular "Blue Chip Tips" eZine every other week. If you're ready to jump-start your marketing, increase your sales and ignite your speed to market by learning "insider" Blue Chip Marketing secrets, get your FREE tips now at www.melberg.com.
Caroline Melberg · Melberg Marketing · caroline@melberg.com · 952-473-1007 · www.melberg.com
|
|
|
About the Publisher
Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a full-service Virtual, Integrated Marketing Communications Agency. She has over 20 years of experience creating marketing communications materials and affiliate program materials for some of the largest and most successful companies in the world including AT&T, AT&T Wireless, IBM, McDonald's, Exide Technologies, Motorola and Northwest Airlines.
Her every-other-week column, Blue Chip Marketing Secrets is syndicated online, and she publishes the popular eZine, Blue Chip Tips : The Secrets of Blue Chip Marketing... Revealed!
She lives in Wayzata, Minnesota with her husband and business partner Steve, her dad Jerome, and their loyal dog, Maverick. For more information about Melberg Marketing and the Virtual Marketing Communications Agency Concept, or to sign up for the Free eZine, Blue Chip Tips, go to www.melberg.com or contact Caroline at 952-473-1007. |
Manage Your Subscription
Please pass this issue to your friends and associates! Just keep the entire issue intact and unaltered. (Use the "Forward eMail" button at the bottom of the page to send this eZine with formatting intact.
You are receiving Blue Chip Tips because you subscribed to it on our website. If you've had enough Blue Chip Tips and want to cancel, just click the "unsubscribe" link below and you'll be automatically removed from our mailing list.
If you've received this from a friend and want to start receiving your OWN copy of Blue Chip Tips, just click the "subscribe" link at the top of this e-mail, and you'll be taken to our web page where you can enter your e-mail address and be added to our list immediately.
|
|
|
