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Dear Caroline, |
Read through the blog this week and you will see that I addressed copywriting and Google in depth. I don't often do this but you will see why when you read the posts. I hope that one of these posts triggers some thoughts this week that will get your marketing on track this week.
As Always, Happy Marketing!
Caroline
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You hear a lot about link building, but which method of building links is
best? There are several methods of link
building that are effective. While I
can't say that any of these is the best way of building links, I can tell you
that you should stay away from some certain practices like buying links. For more information about link building.
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ISSN: 1933-737X
July 17, 2008
Volume 3, Issue 28
Published every Thursday. To manage your subscription, scroll to the bottom of the e-mail.
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Note: Please "whitelist" our e-mail address: bluechiptips@melberg.com
Or add us to your address book so our messages aren't accidentally confused by your ISP as spam. We hate spam. Spam is bad. |
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Most people never close the sale because they fail to do one thing. It's
called a Call To Action. Fail to include a call to action and you'll likely
lose out on 50% of your sales. Copywriting = call to action. Continue reading for more copywriting tips.
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If you run a business then you know how important time is. Many literate and
savvy business people are perfectly capable of writing their own copy. A part
of running a business successfully is knowing who you need to hire and what
positions you need to fill within the company to leverage your time
effectively. A copywriter can help you with that. If you empower people to help
you grow and develop your business then you can achieve a lot more than if you
direct them from the top down. If it leverages your time then it is paying off. Continue reading.
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Copywriting is copywriting, right? There are similarities between online
copywriting and off line copywriting, or traditional writing. Search engines
exist to catalog information. You have to understand how search engines crawl,
read, and index information. In addition to doing all the other things that
traditional copywriting does, online copywriting must feed the spiders. Continue reading to see the differences between online and traditional copywriting.
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Amit Singhal, a Google Fellow, recently wrote a blog post about Google's
ranking algorithms. That first principle is really the heart of search engine
algorithms and derivatively of search marketing. All information retrieval is
global. Improving the underlying algorithm not only improves that one query, it
improves an entire class of queries, and often for all languages. By tweaking their algorithms to address
issues in the ranking structure of the Web, Google is able to fix problems at
the macro level instead of the micro level. We make about ten ranking changes
every week and simplicity is a big consideration in launching every change. Continue reading.
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Google recently updated its information on SEOs on the Webmaster Help
Center web page titled,
"What's an SEO? Does Google recommend working with companies that offer to make
my site Google-friendly?" Continue reading to see what the answer is.
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About Melberg Marketing
Melberg Marketing specializes in powerful copywriting, compelling graphic design and professional marketing consulting that gets you noticed - both online and off. If you'd like to start marketing DIFFERENTLY, give us a call at 952-473-1007 today!
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Ask us how we can help you market YOUR business on the Internet... Today!
Want to see more articles like these? Visit our website and click on "learn more" from the home page - you'll find our past issues of Blue Chip Tips archived there for your reading enjoyment.
Want to use these articles in YOUR eZine or business publication? You can, as long as you include this complete blurb with it: Online entrepreneur Caroline Melberg, "the Blue Chip Marketing Guru" publishes the popular "Blue Chip Tips" eZine every other week. If you're ready to jump-start your marketing, increase your sales and ignite your speed to market by learning "insider" Blue Chip Marketing secrets, get your FREE tips now at www.melberg.com.
Caroline Melberg · Melberg Marketing · caroline@melberg.com · 952-473-1007 · www.melberg.com
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About the Publisher
Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a full-service Virtual, Integrated Marketing Communications Agency. She has over 20 years of experience creating marketing communications materials and affiliate program materials for some of the largest and most successful companies in the world including AT&T, AT&T Wireless, IBM, McDonald's, Exide Technologies, Motorola and Northwest Airlines.
Her every-other-week column, Blue Chip Marketing Secrets is syndicated online, and she publishes the popular eZine, Blue Chip Tips : The Secrets of Blue Chip Marketing... Revealed!
She lives in Wayzata, Minnesota with her husband and business partner Steve, her dad Jerome, and their loyal dog, Maverick. For more information about Melberg Marketing and the Virtual Marketing Communications Agency Concept, or to sign up for the Free eZine, Blue Chip Tips, go to www.melberg.com or contact Caroline at 952-473-1007. |
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