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Dear Caroline, |
Often I am asked to tell a client the easiest way to launch an internet presence and a marketing campaign. While there is no one single answer this weeks posts make a good start. Use the tools available to make your website as easy as possible for people to find and use, additionally make sure your online marketing campaigns are focused; these two things will be most effective in getting you on your way!
As Always, Happy Marketing!
Caroline
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Google Website Optimizer can help you tremendously.
The tool is designed for high performance marketing agencies who have done
these types of testing off line for years. Google Website Optimizer equals the
score. Continue reading for more on what the optimizer can do for you.
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ISSN: 1933-737X
July 31, 2008
Volume 3, Issue 30
Published every Thursday. To manage your subscription, scroll to the bottom of the e-mail.
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Note: Please "whitelist" our e-mail address: bluechiptips@melberg.com
Or add us to your address book so our messages aren't accidentally confused by your ISP as spam. We hate spam. Spam is bad. |
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There are various ways to run an Internet marketing campaign. Internet
marketing is not too different from traditional marketing. Continue reading for seven ways to get the most out of your internet marketing campaign.
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Since newspapers are raising their rates to keep up with gas prices, where
will advertisers go to advertise?
Newspapers raised their advertising rates and lost advertisers.
Newspapers raised their circulation rates and lost more readers. It won't be
long that we'll be getting all of our news from online, but will advertisers be
advertising online? Continue reading.
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Many successful businesses do this all the time. For instance, a lawyer that
specializes in corporate law and an accountant that specializes in corporate
accounting can partner by sharing office space, sharing the same marketing
space on billboards, flyers and brochures, and even television and radio. Continue reading.
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If you are worried about duplicate content on your website or blog, good! You'll
hear people talk about the "duplicate content penalty." If you have duplicate
content on your website you won't be penalized, per se. If you do have
permission to publish the content then the only issue you'll face is the search
engines not listing that content in their indexes. Continue reading for more on how to avoid duplicate content.
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About Melberg Marketing
Melberg Marketing specializes in powerful copywriting, compelling graphic design and professional marketing consulting that gets you noticed - both online and off. If you'd like to start marketing DIFFERENTLY, give us a call at 952-473-1007 today!
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Ask us how we can help you market YOUR business on the Internet... Today!
Want to see more articles like these? Visit our website and click on "learn more" from the home page - you'll find our past issues of Blue Chip Tips archived there for your reading enjoyment.
Want to use these articles in YOUR eZine or business publication? You can, as long as you include this complete blurb with it: Online entrepreneur Caroline Melberg, "the Blue Chip Marketing Guru" publishes the popular "Blue Chip Tips" eZine every other week. If you're ready to jump-start your marketing, increase your sales and ignite your speed to market by learning "insider" Blue Chip Marketing secrets, get your FREE tips now at www.melberg.com.
Caroline Melberg · Melberg Marketing · caroline@melberg.com · 952-473-1007 · www.melberg.com
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About the Publisher
Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a full-service Virtual, Integrated Marketing Communications Agency. She has over 20 years of experience creating marketing communications materials and affiliate program materials for some of the largest and most successful companies in the world including AT&T, AT&T Wireless, IBM, McDonald's, Exide Technologies, Motorola and Northwest Airlines.
Her every-other-week column, Blue Chip Marketing Secrets is syndicated online, and she publishes the popular eZine, Blue Chip Tips : The Secrets of Blue Chip Marketing... Revealed!
She lives in Wayzata, Minnesota with her husband and business partner Steve, her dad Jerome, and their loyal dog, Maverick. For more information about Melberg Marketing and the Virtual Marketing Communications Agency Concept, or to sign up for the Free eZine, Blue Chip Tips, go to www.melberg.com or contact Caroline at 952-473-1007. |
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