Visit our website at www.Melberg.com today!

Dear Caroline,
Be sure to check on the upcoming workshop information, no business owner should miss this one.  In addition this week you will find helpful infomation on finding out your load time and how to use Google Trends and Google Insights.
 
As Always, Happy Marketing!
 
Caroline
 

How To Rank Your Website High In The Search Engines

When 73% of Internet users first start their research online, it pays to spend some time ranking well in the search engines. If you don't then you don't exist.  That's why I've put together a new workshop to address the needs of small business owners who are just now trying to take their business online. The title of the workshop is The 7 Things You Can Do to Make Google Fall in Love with Your Website. In my workshop I'll tell you how to go about optimizing your website so that it can be found by people searching for your products online.  Continue reading for more information on the workshop and how to register.

ISSN: 1933-737X
August 14, 2008
Volume 3, Issue 32



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Published by Caroline Melberg
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Generally Speaking, Generalists Know It All (Or Some Of All Of It)

Michael Martine says generalists are better than specialists, and makes a convincing case. Take SEO (search engine optimization) and web design, for example. There are many times when it is good to hire a specialist and that's exactly what you need. But if you are just starting out in business, or you are just making your first foray into Internet marketing, which is new territory for many small business owners, then what you really need is a guide, a generalist who knows how to get around in the field. There is more than one reason for this. Continue reading to find out when to hire the specialist and how to figure out which ones you need.


Use Google Insights For Local Online Market Research

Google Trends has been useful tool for some now. Google's newest tool, which can be even better, is Google Insight.  Google Insight allows you to analyze keyword data by region and time. You can also see which search terms related to farm equipment have been the most popular.  Continue reading for more on how Google Insight works.

Are You Using Product Reviews?

Just about every retail company with a website online is publishing product descriptions. To be sure, product descriptions are necessary, but product reviews sell more. Continue reading to find out what works better than descriptions.

Your Page Load Time: Have You Tested It Lately? 

Page load time is a very important SEO factor that many new webmasters overlook. I highly recommend that you test your page load time every now and then. I recently found a good tool that lets you do that. Continue reading to find out where the toll is and what affects your page load time.

Does Permission Matter?

Imagine if every e-mail marketer spent the same amount of time, energy, and money marketing through e-mail that direct mail marketers spend. What would your e-mail inbox look like? If you think you have a lot of spam now, just think how much more you would get were it not for the spam laws. Continue reading to find out why you want to continue to obey the anti spam laws.

About Melberg Marketing
Melberg Marketing specializes in powerful copywriting, compelling graphic design and professional marketing consulting that gets you noticed - both online and off. If you'd like to start marketing DIFFERENTLY, give us a call at 952-473-1007 today!
Ask us how we can help you market YOUR business on the Internet... Today!

Want to see more articles like these? Visit our website and click on "learn more" from the home page - you'll find our past issues of Blue Chip Tips archived there for your reading enjoyment.

Want to use these articles in YOUR eZine or business publication? You can, as long as you include this complete blurb with it: Online entrepreneur Caroline Melberg, "the Blue Chip Marketing Guru" publishes the popular "Blue Chip Tips" eZine every other week. If you're ready to jump-start your marketing, increase your sales and ignite your speed to market by learning "insider" Blue Chip Marketing secrets, get your FREE tips now at www.melberg.com.

Caroline Melberg · Melberg Marketing · caroline@melberg.com · 952-473-1007 · www.melberg.com


About the Publisher

Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a full-service Virtual, Integrated Marketing Communications Agency. She has over 20 years of experience creating marketing communications materials and affiliate program materials for some of the largest and most successful companies in the world including AT&T, AT&T Wireless, IBM, McDonald's, Exide Technologies, Motorola and Northwest Airlines.

Her every-other-week column, Blue Chip Marketing Secrets is syndicated online, and she publishes the popular eZine, Blue Chip Tips : The Secrets of Blue Chip Marketing... Revealed!

She lives in Wayzata, Minnesota with her husband and business partner Steve, her dad Jerome, and their loyal dog, Maverick. For more information about Melberg Marketing and the Virtual Marketing Communications Agency Concept, or to sign up for the Free eZine, Blue Chip Tips, go to
www.melberg.com or contact Caroline at 952-473-1007.


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