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Dear Caroline, |
Reputations say a lot, especially when it comes to businesses. Even the reputation that you are a small business, can be good or bad depending on who it is that preceives it. This week you will find many posts that deal with reputations and reputation management, I hope they will help you to make changes to your reputation that will benefit your business.
As Always, Happy Marketing!
Caroline
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As more and more businesses go online to market themselves, reputation
management is becoming even more important. ABC News recently had a news
segment about reputation management and had guest Andy Beal, a recognized
expert on the subject, on to speak on the topic. Continue reading for more on reputation management.
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ISSN: 1933-737X
August 21, 2008
Volume 3, Issue 33
Published every Thursday. To manage your subscription, scroll to the bottom of the e-mail.
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Note: Please "whitelist" our e-mail address: bluechiptips@melberg.com
Or add us to your address book so our messages aren't accidentally confused by your ISP as spam. We hate spam. Spam is bad. |
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Social networking sites use them. Social bookmarking sites use them. Just
about everywhere you go you will encounter an avatar. Some people use a cropped
company logo or the entire logo itself. I think your avatar makes a big
difference. You are communicating something very important about yourself and
your business with your avatar. For more on avatars and what they can communicate about your business continue reading.
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One of the most effective marketing tools for speakers, authors and service
providers is a 1-2 page "sell sheet" or "one-sheet." Printed in full-color on 8
½" x 11" coated paper, it stands out in pocket folders and at trade shows and
professional association meetings. It's a great conversation-starter when you
hand it out in person or at networking events. For more on sell sheets continue reading.
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When it comes to marketing, a graphic design team - a good one - makes for a
great support element. You cannot get by without the right graphics. Whether
working online or off line, in print or on the Web, a graphic designer can
enhance your content with great graphics. Continue reading to see where to use a graphic designer
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In order to be taken seriously by your prospect customers, you've got to
convince them that they can trust you. How do you do that? One way is to make
it appear as if you are larger than you are. It is difficult to succeed online
if you look like a small business. Continue reading for ways of doing just this.
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I think there is a bit of confusion among new Internet marketers about what
constitutes a good keyword phrase. Many new marketers will perform their
keyword research then use every phrase that is offered as related by whatever
tool they are using. It doesn't matter which tool you use for your research -
they will all return keyword phrases that make no logical sense. It's your job
to turn those phrases into something meaningful. Continue reading for more on how to use keywords or keyphrases.
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About Melberg Marketing
Melberg Marketing specializes in powerful copywriting, compelling graphic design and professional marketing consulting that gets you noticed - both online and off. If you'd like to start marketing DIFFERENTLY, give us a call at 952-473-1007 today!
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Ask us how we can help you market YOUR business on the Internet... Today!
Want to see more articles like these? Visit our website and click on "learn more" from the home page - you'll find our past issues of Blue Chip Tips archived there for your reading enjoyment.
Want to use these articles in YOUR eZine or business publication? You can, as long as you include this complete blurb with it: Online entrepreneur Caroline Melberg, "the Blue Chip Marketing Guru" publishes the popular "Blue Chip Tips" eZine every other week. If you're ready to jump-start your marketing, increase your sales and ignite your speed to market by learning "insider" Blue Chip Marketing secrets, get your FREE tips now at www.melberg.com.
Caroline Melberg · Melberg Marketing · caroline@melberg.com · 952-473-1007 · www.melberg.com
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About the Publisher
Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a full-service Virtual, Integrated Marketing Communications Agency. She has over 20 years of experience creating marketing communications materials and affiliate program materials for some of the largest and most successful companies in the world including AT&T, AT&T Wireless, IBM, McDonald's, Exide Technologies, Motorola and Northwest Airlines.
Her every-other-week column, Blue Chip Marketing Secrets is syndicated online, and she publishes the popular eZine, Blue Chip Tips : The Secrets of Blue Chip Marketing... Revealed!
She lives in Wayzata, Minnesota with her husband and business partner Steve, her dad Jerome, and their loyal dog, Maverick. For more information about Melberg Marketing and the Virtual Marketing Communications Agency Concept, or to sign up for the Free eZine, Blue Chip Tips, go to www.melberg.com or contact Caroline at 952-473-1007. |
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