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Dear Caroline,
Options are everywhere in marketing, the important thing is how you use the options.  Those options can make or break your business and your marketing tactics.  This week I highlighted various choices you have in all of your marketing tactics.
 
As Always, Happy Marketing!
 
Caroline
 

Keeping Your Life In Balance

You run a small business and it's thriving. You're not just managing a business. You're managing a life. So you need to organize your time management tasks into Now and Future.  In areas of life and business, you have your family, you have your offline business, your online business, your community, friends, your church, other civic activities, and you may even have political commitments. Continue reading for tips on how to maintain a balance in your life.



ISSN: 1933-737X
August 27, 2008
Volume 3, Issue 34



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Published by Caroline Melberg
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Options: Isn't It Nice To Have Them

Every once in awhile I run across a blogger who says don't do this or don't do that because it's a waste of time. Perhaps it is, for them. As an example, one blogger recently commented that Twitter is a total waste.  Continue reading for more on options.


Should You Use Your Business Name In The Domain Name?

Should your domain name be your brick and mortar business name? Many businesses, when they go online to build their first website and start marketing, will assume that their business name should be their domain name. Continue reading to see if that is the best approach or not.

Why Online Marketing Is Different Than Traditional Marketing

Will Critchlow has some interesting thoughts on whether or not existing businesses starting to do business on the Web should build from the ground up or build their Web presence on the backbone of their brick and mortar reputation. Continue reading to see if I agree with him or not.


Press Releases Can Build Links And Drive Traffic 

One often overlooked tool in the Internet marketer's arsenal is the press release. With a press release you can increase your website's SEO benefits and drive traffic to your website. But in order to work well, the press release has to be written well and it has to be about an event that is relevant and deserves promotion.  Continue reading for more on press releases.

How Should Templates Be Used?

Templates are a double-edged sword. On the one hand, you can build a website fast using a template and make it look the way you want it to look with no problems. But not all templates are created equal. Continue reading for more on templates.

About Melberg Marketing
Melberg Marketing specializes in powerful copywriting, compelling graphic design and professional marketing consulting that gets you noticed - both online and off. If you'd like to start marketing DIFFERENTLY, give us a call at 952-473-1007 today!
Ask us how we can help you market YOUR business on the Internet... Today!

Want to see more articles like these? Visit our website and click on "learn more" from the home page - you'll find our past issues of Blue Chip Tips archived there for your reading enjoyment.

Want to use these articles in YOUR eZine or business publication? You can, as long as you include this complete blurb with it: Online entrepreneur Caroline Melberg, "the Blue Chip Marketing Guru" publishes the popular "Blue Chip Tips" eZine every other week. If you're ready to jump-start your marketing, increase your sales and ignite your speed to market by learning "insider" Blue Chip Marketing secrets, get your FREE tips now at www.melberg.com.

Caroline Melberg · Melberg Marketing · caroline@melberg.com · 952-473-1007 · www.melberg.com


About the Publisher

Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Melberg Marketing, Inc., a full-service Virtual, Integrated Marketing Communications Agency. She has over 20 years of experience creating marketing communications materials and affiliate program materials for some of the largest and most successful companies in the world including AT&T, AT&T Wireless, IBM, McDonald's, Exide Technologies, Motorola and Northwest Airlines.

Her every-other-week column, Blue Chip Marketing Secrets is syndicated online, and she publishes the popular eZine, Blue Chip Tips : The Secrets of Blue Chip Marketing... Revealed!

She lives in Wayzata, Minnesota with her husband and business partner Steve, her dad Jerome, and their loyal dog, Maverick. For more information about Melberg Marketing and the Virtual Marketing Communications Agency Concept, or to sign up for the Free eZine, Blue Chip Tips, go to
www.melberg.com or contact Caroline at 952-473-1007.


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