Website Design, Development & Promotion

Choosing a provider to create your website can be a challenging process. In order to be successful, you need to have these 3 elements in your web creation plan:

• Website Design – the “look and feel” of your website; how it appears to others and how well it encourages your visitors to become customers based on the strategic navigation plan created by the design.

• Website Development – the features and functionality of your website; how your prospects and clients will interact with your new site and the capabilities it will have.

• Website Promotion – the process of promoting your new site online so that when your prospects look for your services, they find you in the search engines. This process starts with keyword research and competitive analysis long before your site is even designed and continues throughout the entire creation process for your site.

Have you ever seen a group of marketers? They think with a completely different part of their brains than the “technical geeks” do. Put them in a room together and it’s Mars vs. Venus on a monumental scale – they are talking different languages.

Because typically the marketing folks don’t understand the technology, and the technical folks don’t have sales and marketing backgrounds, this creates an incredibly frustrating situation for you – the business owner caught in the middle, trying to coordinate the marketing and the technical aspects of building your site.

This results in what I call FrankenMarketing: when you are creating a website, trying to coordinate these disparate parts – while your goal is a successful site, what you wind up with is a monster.

Because of our background in marketing with technology companies, we quickly grasped the problem and created a team that puts an end to this madness by seamlessly integrating the marketing aspects of website creation with the right technology. By combining these aspects, the result is successful websites for our clients, without all the frustration.

If YOU’D like to avoid the frustration of FrankenMarketing, and build a website that gets results, call us today at 952-473-1007.